Fynti brand

The Fynti mark, wordmark and app icon, and the rules for using them.

Mark

An F drawn around a single record. The curved shoulder, the column and the row all pivot on the corner of the block, so every curve and gap comes from one point and one module.

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One center
The outer curve, the inner curve and the block's corner share a single point.
One module
Stroke, block and lockup gap are all 4 units. Every gap inside the mark is 2.
Pixel grid
Drawn on a 16 unit grid with even edges, so it is crisp at 16 px and at 20 px on 2x screens.

Lockups

Use the horizontal lockup by default. Use the mark alone where space is tight or the name is already on screen, and the wordmark alone only next to the mark.

Horizontal · Light
Horizontal · Dark
Mark · Light
Mark · Dark
Wordmark · Light
Wordmark · Dark
One color · Light
One color · On Fynti Blue

Mark at real sizes

Every edge sits on an even unit of a 16 px grid, so the mark stays sharp at favicon and sidebar sizes.

Light
  • 16
  • 20
  • 24
  • 32
  • 48
  • 128
Dark
  • 16
  • 20
  • 24
  • 32
  • 48
  • 128

App icon

The mark in white on a Fynti Blue tile. The tile brings its own background, so the icon reads on light and dark tab bars alike.

128
64
32
16
App icon · Light
Browser tab · Light
Fynti
New tab
fynti.com
Browser tab · Dark
Fynti
New tab
fynti.com

Clear space and minimum size

Give the logo room, and switch to the mark before the lockup gets too small to read.

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Clear space

Keep space equal to the block, one third of the mark's height, on every side. Text, edges and other logos stay outside it.

Minimum size

  • Mark 16 pxThe favicon size, and the grid the mark is drawn on.
  • Horizontal lockup 16 px tallBelow this, use the mark on its own.
  • Wordmark 12 px tallOnly where the mark is already nearby.

Color

Values come straight from the theme tokens, shown for the light and dark themes.

  • Fynti Blue--accent
    Light
     
    Dark
     

    The block in the mark, the app icon and primary actions.

  • Ink--ink-strong
    Light
     
    Dark
     

    The mark's frame and the wordmark.

  • Paper--surface
    Light
     
    Dark
     

    The default background behind the logo.

  • Blue tint--accent-subtle
    Light
     
    Dark
     

    Selection and soft highlights beside Fynti Blue.

Wordmark

The wordmark is set in Inter, the app's typeface, and outlined so it renders the same everywhere.

Cap heightx-heightBaselineDescender
Typeface
Inter Display (Inter at optical size 32)
Weight
SemiBold 600
Tracking
-0.02em
Case
Lowercase
Size
Cap height matches the mark
Format
Outlined paths, not live text

Lowercase keeps the calm, friendly tone of the product, and the hook of the lowercase f echoes the curve in the mark. A capital F next to an F-shaped mark would say the same thing twice.

Explorations

Directions drawn on the same grid and judged at 16 and 128 px in both themes before the current mark was chosen.

  • Ledger

    An F built from a column and two rows. Crisp at every size, but it reads as a generic layout icon.

  • Pipeline

    Three stages narrowing like a sales funnel. A good story, but at 16 px it looks like a text-align icon.

  • Monogram

    A lowercase f from three modules. Very legible, but heavy, and too close to familiar social marks.

  • Link

    A company square meeting a person circle. Meaningful, but generic shapes with no letter to remember.